04 Nov Introducing the New Gratus Logo
Announcement: Introducing the New Gratus Brand Identity
After fifteen years, we are thrilled to refresh our company logo. Our new look better matches our purpose: to build lifelong relationships through customized financial solutions.
The mark was inspired by the beautiful and magnificent Bixby Bridge in Big Sur, California, one of our founders’ favorite places to visit. Upon completion of the bridge, residents of the area were able to gain access to needed resources year-round. We felt this marvel of engineering and stunning silhouette was a solid metaphor for Gratus.
Each element of the logo represents a key value for our clients:
Our in-house marketing team, together with acclaimed graphic designer Brian Steely, worked to create an energetic color pallette and more cohesive visual identity.
We are excited about this fresh look and we hope you are too! You will see our logo and colors change immediately on our digital presence. And in the upcoming months, we will be updating the website and all of our physical assets as well.